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2、要混更要配
mixing and matching

3、放一起，比一比
comparative juxtaposition

4、从量变到质变
repetition and accumulation
5、夸张必到极点
exaggeration

6、颠倒顺序试试看
turn it right around

7、无，即是大有
omission and suggestion

8、似是而非，眼见非实
paradoxes and optical illussions

9、激将法和震慑法
provocation and shock tactics

10、开时间的玩笑
playing with time

11、换个角度看问题
a change of perspective

12、冷嘲热讽不过分
spoofs and parodies

13、标志符号要用好
symbols and signs

14、放马过来玩一玩
come and play

15、看看谁的故事讲得好
telling stories

16、不疯魔，不成活
absurd,surreal,bizarre

17、专做字面文章
take it literally
18、创造产品百变神话
change the product

19、为它找个替身
alternative uses

20、语带双关话中话
double meanings

21、玩弄文字游戏
play with words

22、文字做先锋
in the beginning was the word

23、解构是创意门匙
reframing:a key to creative thinking

24、找相似，打比喻
metaphor and analogy

25、打破你的条条框框
break out of the frame

26、使用非常规媒体
alternative media

27、编个好玩的笑话
structuring jokes

28、建构是为了解构
a practical guide to joke-making:constructing and disrupting frames of reference

29、语不惊人死不休
developing punchlines

30、妙语新编戏说
adapting and using existing punchlines

31、黑色幽默要够黑
make the most of black humour

32、随意幽默戏剧性
unintentional humour and situation comedy

33、来点带荤又何妨
blue humour